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歐唯特服務(wù)（中國）為國航常旅客俱樂部提供新增服務(wù)

2004/02/26

　　"國航知音"是國航在中國首家推出的里程累積獎(jiǎng)勵(lì)活動(dòng)，是專為經(jīng)常乘坐國航航班（包括國際和國內(nèi)航班）的旅客而設(shè)計(jì)的客戶忠誠度計(jì)劃。俱樂部秉承"旅客至上"的理念，始終以旅客需求為中心。

　　隨著新國航的正式成立，"國航知音"常旅客會員人數(shù)也已隨之增至一百多萬，為了更好地服務(wù)于會員，提升服務(wù)質(zhì)量，樹立新國航的品牌，"國航知音"俱樂部加大其市場活動(dòng)和合作項(xiàng)目的發(fā)展。歐唯特服務(wù)（中國）此次為其提供的新增服務(wù)，是為了更進(jìn)一步完善俱樂部的客戶關(guān)系服務(wù)和管理。幫助準(zhǔn)確定位其市場活動(dòng)和導(dǎo)向，并且優(yōu)化管理會員數(shù)據(jù)。

Extension of services for Air China

arvato services has extended its services for its customer Air China. From 1. September 2003 arvato will handle all data capturing activities associated with Air China's frequent flyer program "Air China Companion" club. These services include: enrolments of new members, the retroactive crediting of flight activities and the maintenance of member's data.

"Air China Companion" is a rewards activity of miles accumulation which is the first Frequent Flyer Program (FFP) in China by dedicated design to passengers who take air china airlines (including both international and domestic airlines). "Air China Companion" always carries out the concept of "Customer always take the privilege" centered with customers' demands.

The FFP members was grown up to one million since "New Air China" launched. "Air China Companion has developing many marketing activities and cooperation projects for serving member with better services to raise its service quality and increase its awareness of its new brand image. The aim of these extension services provided by arvato services (China) is to further perfect the performance of its customer relationship services and management and assist Air China to position their marketing tendency accurately and activities properly with optimized data base for member management.

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